Spotify ‘Trust In Your Sound’ ad (Courtesy Spotify)
Throwback childhood photos of sombr, The Marías and Lola Young, all of whom are nominated for best new artist at the 2026 Grammys, are featured in a new video narrated by Elton John.
“When you start to make music, you just have to follow what’s inside of you,” John says in the video, which was produced by Spotify. “Take a chance, always be brave, don’t be cautious. Just go for what you believe in.”
The clip also features footage of the other 2026 best new artist nominees: Alex Warren, Olivia Dean, KATSEYE, Addison Rae and Leon Thomas.
You can watch the video, titled “Trust in Your Sound,” on YouTube.
All of the best new artist nominees will perform during the 2026 Grammys ceremony, airing Sunday at 8 p.m. ET on CBS and streaming on Paramount+.
